What is a Webinar Exactly
Webinar Meaning
In simple terms, Webinar is a seminar event conducted online using event tech platforms such as Zoom Webinar, Google Meet, Microsoft Teams, and other custom webinar/ virtual event platforms designed for online meetings.
The purpose of webinars may vary from:
- Corporates & Organizations – can use webinars for marketing and stakeholder engagement purposes.
- Independent/entrepreneurs – business consultants/coaches/ trainers – can use webinars to sell masterclass/ courses & educate people about their services and offerings.
- Institutions/lectures – can run online classes.
The advantages of webinars over seminars are
- Audience Reach – webinar allows you to reach a wider audience, not limited to a physical venue/location – with webinars you can reach audiences across the globe.
- Content Repurpose – webinar video recordings can be used for other purposes such as YouTube channels and Podcasts which can be used for marketing purposes and monetization.
- Pre-recorded – webinars can be recorded in advance and scheduled for a specific for people to watch.
- Evergreen – webinars can be recorded once, and be used for as long as the content is relevant.
- Live Presentation Webinars – consist of a presenter/ lecture/ facilitator presenting using modern event tech/ platforms such as Zoom Events or custom virtual event platforms. The presentation may be in the form of speech only or hybrid using multi-media presentations.
- Interactive Webinars – are interactive, consisting the elements such as live chats, polls, breakout rooms and Q&A sessions.
- Pre-Recorded Webinars – are recorded in advance, can be scheduled for a specific time or watched on demand.
- Recurring Webinars – webinar can be scheduled daily, weekly, monthly, or quarterly – reccurence can be once, twice or more.
- Multi-broadcast/ Social Webinars – webinar broadcast simultaneously on miltiple platforms or social media platforms i.e. YouTube, Facebook & Twitter.