Online Conferencing Platforms Key Features

In this blog, we cover the key features of the online conferencing platforms that event planners and organizers must look for when they selecting or buying an online/ virtual conferencing platform for their events and conferences.

Beside the common features/ the “must have features” of an online conferencing platform.

The following features will help you in selecting the best event software service provider for your business events and conferences. 

1. User Experience

The platform must be easy to use and understand. The navigation must be useful – the attendees must find it easy to navigate from the event registration, signing into the online event platform and to access other event resources. 


The interface design (background, colours, text font and buttons) must be well designed to engage the audience, not frustrating or dull.

2. Admin Functions

The platform must be easy to use and organize. The event organizer/ admin must find it easy to organize, set up and launch the event, manage the audience and make changes/ modify the information without any hassles. 

Ideally, it must have “drag and drop” functionality/ features. 

3. Tools & Integrations

The platform integrations may differ depending on the purpose of the events.

However, the basic and useful integrations for the conferencing platform may be the following:

  • Calendar Integrations – allow the attendees to save the events on their personal calendar. 
  • Email & Marketing Automation – Send to confirmremind, update or follow up with the attendees. 
  • Social Media integrations –  allow the attendees to sign in with their social media accounts, share the event on social media platforms.
  • Live Streaming on social media platforms. 
  • Payment Gateway for paid events.
  • Analytics – google analytics and social media

4. Real Time Analytics

Real-time analytics to help event planners assess the progress of their events before and during the live event.

The analytics may include the stats, number of attendees registered, questions & comments, social media shares, etc, and other metrics which can be determined by your online conference objectives. 

5. Post Event Report

Post-event report may include the following: 

  • Feedback survey from the attendees.
  • Number of attendees attended the sessions.
  • Duration – average time attendees stayed in the sessions. 
  • Poll results and the questions asked.
  • Feedback survey from the attendees. 
  • Th devices used to connect and attend the sessions online.
  • The locations the attendees joined and watched the session from.

6. Custom Branding

The platform must allow for custom branding on different touch-points such as registration page, email communication, online exhibitors booths, etc.  

7. Attendee Networking

Allow the attendees to create profiles, put basic info such their full names, company name, email address, social media handles etc.

8. Virtual Lobby

Allow the attendees to access the event platform and other event conference resources before the actual event start. 

9. Mobile Optimized

The platform must be optimized for mobile devices – allow the attendees to register for the events and access the online conferencing features via their mobile phones.


The overall online conferencing processes and experience must be seamless, from the attendees invitations and registrations, to setting up and organizing the event, and post event attendee engagements.

We assist event planners host successful virtual events.